April 11, 2018
More than $9 million raised to celebrate our jade anniversary
The “$2 does the heart good” campaign took place from February 1st to 21st in 293 IGA stores in Quebec and New Brunswick. This year marked the 35th anniversary of the partnership between IGA and the Montreal Heart Institute Foundation and over that time, nearly $9 million has been raised for the Foundation.
An overview of the “$2 does the heart good” fundraising campaign:
“I’m proud to say that IGA has been helping to keep the hearts of Quebeckers healthy for the past 35 years. Our merchants and clients are people with a lot of heart. In this case, it’s especially true! I want to thank them 9 million times for their support this year and since our two organizations partnered up in 1983.”
- Carl Pichette, Vice President Marketing, Sobeys
“In addition to raising awareness, the “$2 does the heart good” campaign has a direct impact on the patients treated in the Montreal Heart Institute’s cardiovascular prevention department. Mr. Taguelmint is a fine example of this! After suffering a heart attack, he was looked after by a cardiologist, nutritionist, and kinesiologist. They helped him stop smoking and completely change his dietary habits. The treasured partnership between IGA and the Montreal Heart Institute Foundation changes the lives of patients every day!”
- Josée Noiseux, President and CEO of the Montreal Heart Institute Foudnation