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$2 does the heart good

2019 $2 does the heart good Campaign

2019 Campaign

The 36th edition of the “$2 does the heart good” campaign took place from February 7th to 20th in more than 300 grocery stores in Quebec and New Brunswick. For a 2nd year in a row, IGA gave a fruit to every customer who donated $2 or more to the cause.

Thanks to this exceptional association between the Montreal Heart Institute Foundation and IGA, and to everyone who takes part in the campaign every year, the Institute’s health specialists are able to develop prevention platforms, such as the Observatoire de la prévention, and invest in the prevention of cardiovascular diseases and research in order to provide the best care possible to tens of thousands of patients. These initiatives and research projects allow the Montreal Heart Institute – the first Canadian health care facility to be accredited by the WHO as an official Health Promoting Hospital – to remain a leader in the prevention of cardiovascular diseases.

Video - IGA Marché Claude St-Pierre
Video - IGA Extra Lalonde
Video - IGA Louise Ménard

For further information regarding this campaign, contact Marie-Josée Carroll at 514-376-3330, ext. 2451, or

2018 Campaign

For more than 30 years, IGA and the Montreal Heart Institute have joined forces to promote heart health and healthy lifestyle habits. Thanks to thousands of donors, the 2018 campaign raised more than $330,000 for the Foundation. Over the years, our partnership with IGA has allowed us to raise close to $9 million!

Thanks to the “$2 does the heart good” fundraising campaign and everyone who takes part every year, specialists are able to pursue innovative research projects such as the Prevention Observatory ( which will allow the Montreal Heart Institute, the first Canadian health care centre to be recognized by the WHO as a Health Promoting Hospital, to become a leader of preventing cardiovascular and chronic disease.

2017 Campaign

2017 $2 Does The Heart Good Campaign